Privacy Policy

Search Party ("we", "us", or "our") operates UTMmm ("the Service"). This Privacy Policy explains how we collect, use, and protect your information when you use our Service.

// TL;DR: We use Google Analytics to understand how people use the tool. No accounts, no passwords, no selling your data.

>> 1. Information We Collect

1.1 Analytics Data (via Google Analytics)

We use Google Tag Manager and Google Analytics 4 to collect anonymous usage data:

• • Pages you visit and time spent
• • Browser type, device type, and operating system
• • Approximate geographic location (city/country level)
• • How you found us (referrer URL)
• • Interactions with the tool (button clicks, form completions)

1.2 UTM Usage Data

When you generate and copy a UTM link, we collect:

• • UTM parameter values you entered (source, medium, campaign, etc.)
• • Domain name of your destination URL (e.g., "example.com")
• • Length of the generated URL
• • Whether you used advanced parameters (term/content)

⚠️ We do NOT collect the full base URL, only the domain name for privacy.

1.3 Local Storage Data

Your browser stores locally (on your device only):

• • Your last 10 generated URLs (history feature)
• • Your last-used base URL (convenience feature)
• • Rate limiting counters (to prevent abuse)

// This data never leaves your device and can be cleared by clearing browser data

>> 2. How We Use Your Information

We use collected data to:

• • Understand how people use the tool
• • Identify which features are most popular
• • Improve the Service and fix bugs
• • Analyze usage patterns to guide development
• • Detect and prevent abuse or misuse

>> 3. Cookies and Tracking Technologies

We use cookies and similar tracking technologies through Google Analytics. These include:

• • _ga - Distinguishes users (expires in 2 years)
• • _ga_* - Maintains session state (expires in 2 years)
• • _gid - Distinguishes users (expires in 24 hours)

You can block these cookies using browser settings or privacy extensions. This will not affect the core functionality of UTMmm.

>> 4. Third-Party Services

Google Analytics

We use Google Analytics to analyze usage. Google may use collected data to contextualize and personalize ads in their own advertising network.

Learn more:

• Google Privacy Policy →
• Google Analytics Opt-out Browser Add-on →

>> 5. Data Sharing and Disclosure

✓ We do NOT sell your data to third parties.

We may share aggregated, non-personally identifiable data with:

• • Google (through Google Analytics service)
• • Service providers who help us operate the Service

We may disclose information if required by law or to protect our rights.

>> 6. Your Privacy Rights

Depending on your location, you may have rights including:

• • Access: Request what data we have about you
• • Deletion: Request deletion of your data
• • Opt-out: Disable Google Analytics tracking
• • Correction: Correct inaccurate data

To exercise these rights, contact us at Search Party.

>> 7. GDPR (European Users)

If you are in the European Economic Area (EEA), you have specific rights under GDPR:

• • Right to access your personal data
• • Right to rectification of inaccurate data
• • Right to erasure ("right to be forgotten")
• • Right to restrict processing
• • Right to data portability
• • Right to object to processing

Our legal basis for processing is "legitimate interest" in improving our Service.

>> 8. CCPA (California Residents)

California residents have rights under the California Consumer Privacy Act (CCPA):

• • Right to know what personal information is collected
• • Right to delete personal information
• • Right to opt-out of sale (we don't sell your data)
• • Right to non-discrimination for exercising your rights

✓ We do NOT sell personal information.

>> 9. Data Security

We implement reasonable security measures to protect your information:

• • HTTPS encryption for all data transmission
• • No server-side storage of your UTM parameters
• • No user accounts or passwords to compromise
• • Rate limiting to prevent abuse

However, no method of transmission over the internet is 100% secure.

>> 10. Children's Privacy

UTMmm is not directed to children under 13. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

>> 11. International Data Transfers

Your information may be transferred to and processed in countries other than your own. When using Google Analytics, data may be transferred to the United States or other countries where Google operates.

>> 12. Data Retention

We retain analytics data as follows:

• • Google Analytics: 14 months (default GA4 retention)
• • Local storage: Until you clear browser data

>> 13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of changes by updating the "Last updated" date. Continued use of the Service after changes constitutes acceptance of the updated policy.

>> 14. Do Not Track Signals

Some browsers support "Do Not Track" (DNT) signals. Currently, we do not respond to DNT signals, but you can opt-out of Google Analytics using their browser add-on.